AMEX DOOR TO SHOP SMALL
This Small Business Saturday, we revolutionized shop small by turning artisanal shops into national retail chains.
Portable brick and mortars
We partnered with various small businesses to build bespoke AR doors that act as portals into interactive AR stores. Users selected a small business on their phone, dropped it into their surroundings, and shopped AR stores using their phone as a window into the store. Once inside. shopping was simple as selecting the products they're interested in through their phone.
bespoke Shop-scapes
Doors for our featured partners transported shoppers into surreal worlds crafted around each small business to show and tell their stories — From a Gray Malin shop-scape on the beach where a giant photography book display real photos, to one set inside an apartment for Terminal B where lighting a candle sends the entire building to each scent's city.
OPENING DOORS ON-SITE
Small Businesses can’t always afford to open stores in hotspots around the country, so we opened AR stores through real doorways, there. Behind each door, shoppers found themselves in AR shopping spaces revealed through their phone camera.
Each door became an opportunity for a business to shine amongst major corporations in high traffic areas through its own dynamic AR retail experience that mixed shopping with storytelling for captivating product interactions.
