Modelo
Custom Shop
The fighting spirit looks different for everyone, so we partnered with local artists to help communities show what theirs looks like.
Vans were designed in collaboration with the legendary Mister Cartoon.
Local Artist Flash Sheets
We visited bars around the country and channeled each community's fighting spirit through local flash sheet decals created in collaboration with local artists. Artists combined decals with every guest's vision to craft one-of-one pieces using heat-press, spray paint, markers, and more.
On-Site
So much fun, the client came back for more.
From the moment the Custom Shop hit the road, it has showed no signs of slowing down. As a result, Modelo was eager to add a second and third year to the experience.
Learn more about it here.
