SUBWAY SIGNATURE Sandwiches
We helped NFL players leave their mark on Subway Sandwiches — literally. Introducing the first ever edible ink pens for autograph-ready subs.
Award: Hashtag Sports Award
The Vault
First things first, we need to know what makes each signature sandwich so special, so we brought a vault holding those secrets to Super Bowl Week. Within the vault, three large screens took fans on a ride through the minds of our NFL players with visuals showing how their style and flair inspired each sandwich.
Consume It or Collect It
An appearance from the players who our sandwiches represent was only the beginning of the surprises. Players were equipped with edible ink pens to sign subs transforming them into memorabilia. From there, fans could resin, freeze, and vacuum-seal their sub to preserve it, or eat it. Some even cashed in and sold their sub on Ebay.
